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Media Relations Luxembourg · by Alina Golovkova

Turn your news into headlines.

Media Relations Luxembourg helps businesses and their leaders build their media presence and strengthen their reputation.

We specialise in media relations and offer complementary services in social media, content writing, photography, video and event planning. Every project receives personal attention, with the right expertise brought together to meet your objectives.

Let's Talk Explore Our Services

In the media

  • Forbes Luxembourg
  • Luxembourg Times
  • Paperjam
  • L'essentiel
  • Luxemburger Wort
  • Le Quotidien
  • Revue
  • Silicon Luxembourg
  • Luxair Inflight
  • ELLE Luxembourg
  • Femmes Magazine
  • LawyersNow
  • Law.com International

A selection of media coverage secured by Alina Golovkova for clients throughout her professional career.

Our approach

The right story.
The right media.
The right moment.

Effective media relations begin with understanding what makes a story relevant.

It's about knowing what journalists are looking for, finding the right angle and delivering a clear message to the right people at the right time.

Meaningful media coverage can strengthen your credibility, build trust with existing clients and open doors to new opportunities.

At Media Relations Luxembourg, media relations are at the heart of what we do. We combine this expertise with content creation, social media, visual production and event planning to offer a coordinated approach to your communications.

We take the time to understand your business, your objectives and what makes you different. From there, we develop an approach that reflects your identity and supports your ambitions.

Our services

Specialist expertise.
Personal service.

Whether you need media coverage, stronger social media communications, professional visuals, compelling content or a memorable event, we bring together the right expertise for your project.

Every assignment is tailored to your objectives, with careful planning, close attention to detail and support from start to finish.

01

Media Relations

Give your news the attention it deserves.

Our core expertise

We help businesses and their leaders raise their profile in the media, in Luxembourg and beyond.

Successful media relations require a clear understanding of what makes a story newsworthy. We identify relevant opportunities, develop compelling angles and connect your news and expertise with the journalists and publications that matter to your business.

Our goal is to help you build recognition, strengthen your credibility and reach the audiences that matter.

Our services include

  • Media relations strategy and identification of media opportunities
  • Press releases and press kits
  • Media outreach and interview coordination
  • Media positioning for executives and industry experts
  • Media coverage monitoring and reporting
02

Social Media

Make your online presence a valuable asset.

Your social media channels are an important part of how people see your business. They reflect your identity, showcase your expertise and help you connect with your audience.

Read more

LinkedIn, Instagram and Facebook each offer different opportunities. We help you choose the platforms that best suit your business and develop a consistent, high-quality presence across them.

From editorial planning to content creation and publishing, we make sure your social media communications reflect your brand and support your objectives.

Our services include

  • Social media strategy and editorial planning
  • Content calendars
  • Content creation, copywriting and publishing
  • Sharing company news and media coverage
  • Performance monitoring and reporting
03

Photography & Video

Images that tell your story.

Strong visuals can make a real difference to how your business is presented and perceived.

Read more

Whether you need professional portraits, photographs for the press, a corporate video or coverage of an event, we create visual content that reflects your brand's identity and values.

We work with carefully selected photographers, videographers, hairstylists, make-up artists and stylists, bringing together the right professionals for each production.

From preparation to final delivery, we pay close attention to every detail.

Our services include

  • Professional portraits and press photography
  • Fully coordinated photoshoots, including hair, make-up and styling
  • Videos presenting your business, services and expertise
  • Photography and video coverage of events and conferences
  • Promotional and advertising videos
04

Content Writing

The right words make a difference.

Every business has a story to tell. Finding the right words requires more than good writing: it takes an understanding of the subject, the audience and the message you want to convey.

Read more

Drawing on our experience in journalism and communications, we create clear, engaging content that reflects your identity and communicates your expertise.

Our services include

  • Company profiles and service descriptions
  • Articles, opinion pieces and thought leadership content
  • Professional biographies and executive profiles
  • Brochures and corporate communications materials

As artificial intelligence becomes part of everyday communications, we believe human experience and editorial judgement remain essential. Technology can support the writing process, but it cannot replace the insight and expertise behind truly effective content.

05

Event Planning

Events with an impact beyond the day itself.

A successful event is more than a well-organised occasion. It's an experience that brings people together, creates connections and leaves a lasting impression.

Read more

We believe in creative concepts and original ideas that go beyond traditional formats, while staying true to your brand and your objectives.

From company launches and corporate gatherings to conferences and professional events, we create distinctive experiences designed to engage your clients, partners and employees.

Working with our network of trusted event professionals, we coordinate every stage of your event, from the initial concept to the final details.

An event represents a significant investment. Our aim is to extend its impact beyond the day itself. Drawing on our media relations expertise, we consider press visibility from the planning stage, identifying stories that may interest journalists and opportunities for media coverage.

Where appropriate, we also manage press invitations and coordinate journalists' attendance, helping your event reach a wider audience beyond those attending.

Our services include

  • Creative and original event concepts
  • Full-service organisation of corporate events, launches and conferences
  • Press conferences and media events
  • Selection and coordination of event suppliers
  • Event communications, press invitations and media relations
  • Media coverage monitoring and reporting

Why Media Relations Luxembourg?

Tailored

No two businesses are the same. We take the time to understand your goals, priorities and challenges, and develop an approach that fits your needs.

Personal

We value direct communication and lasting professional relationships. You can expect genuine involvement, clear communication and personal attention throughout your project.

Full-service

From the first idea to final delivery, we can coordinate every stage of your project. When additional expertise is needed, we bring in carefully selected professionals to ensure a smooth and consistent experience.

Confidential

We work discreetly behind the scenes, respecting your confidentiality, priorities and communication timelines. Every project is handled with care, professionalism and discretion.

Portrait of Alina Golovkova, founder of Media Relations Luxembourg

About

Alina Golovkova

Founder & Managing Director

For over a decade, Alina Golovkova has helped businesses and their leaders build their reputation and raise their profile in the media.

Her background combines journalism and corporate communications. A former journalist and deputy editor-in-chief, she also spent nearly nine years in media relations at a leading international law firm, where she helped raise the profile of the firm's experts in European media, with a particular focus on technology and innovation.

This dual perspective means she understands what journalists are looking for, knows how to identify stories worth telling and how to bring them to the attention of the right people.

Born in Russia and raised in France, Alina is bilingual in French and Russian. She has lived in Luxembourg for fifteen years. Her international background and strong knowledge of Luxembourg's business community enable her to work with clients operating locally and internationally.

Passionate about media relations and communications, she believes in a personal, tailored approach and takes pride in work done well. She pays close attention to every detail and carefully selects the professionals she works with to maintain high standards across every project.

What she enjoys most is helping her clients tell their stories, showcase their achievements and gain the recognition they deserve.

12+years in media relations in Luxembourg
2master's degrees in marketing and communications
4working languages: French, English, Russian, Italian

Our Team

Media Relations Luxembourg works with a network of carefully selected professionals who share our commitment to quality and attention to detail.

From social media specialists to writers, photographers, videographers, event planners, hairstylists, make-up artists and stylists, we bring together the right people for each project.

This flexible approach allows us to offer coordinated, personalised support, with the expertise each project requires.

Let's talk

Let's talk about your project.

Looking to raise your profile in the media, share important news or showcase your expertise?

Let's arrange a 30-minute conversation to discuss your business, your goals and what you would like to achieve.

This first meeting will give us an opportunity to get to know each other, understand your needs and see whether Media Relations Luxembourg is the right partner for your project.

Book a Call

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